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Sales
There are good salespeople out there, and ones that want to succeed… if shown how to do so! Businesses invest more money on Blackberries, laptops and other high-tech devices than strong, quality sales training programs.
There are only three ways to increase your business revenue – get more customers, increase your average sales and increase the rate and volume of repeat business. To be a strong, healthy distributorship all three require professional salespeople.
Some of the areas we’ll focus sales improvement on are:
- Listening to want the customer wants
- Understanding the differences between buyers
- Clearly Communicating your products’ benefits
- Selling with an educational purpose
- Incorporating marketing into your selling
- Improving time management skills
- Cold calling with a purpose
Integrated Marketing
This is without question the area where we excel- and distributors frequently come up short. A well-planned marketing program helps you build sales year-round, and is easier to manage because it removes the stress of having to play catch-up every few months to jump-start sales. We’ll help create structure in your business by combining sales techniques and multiple marketing strategies.
Direct Marketing
The strategies we’ll pursue in your direct marketing campaign will produce an obvious response from your prospects and customers. You may want the response to be an immediate purchase, or to have someone to contact you for more information about your products. Our team has years of experience and will help you develop communications that grab attention, differentiate and compel people to act.
Brand Image
Our goal of branding for you is simple. You need to be the name that the customer thinks of immediately, and feels best about- whenever they need what you sell. We will work with your team to either rejuvenate an existing brand image or create an entirely new one that effectively represents the personality of your brand.
Let’s create a brand image that:
- Delivers your message clearly
- Confirms your credibility
- Connects your target prospects emotionally
- Motivates the buyer to act
- Concretes user loyalty
Client Retention
It’s seven times cheaper to sell to an existing customer than to get a new one! Long-term clients are likely to feel more satisfied, are more likely to refer others and are more likely to purchase additional services from you.
Our goal is to help you develop on-going, profitable relationships and maximize the lifetime value of each customer. We’ll customize and target communications that will solicit valuable feedback for cross-selling and up-selling new products and services.
Co-Op Opportunities
How certain are you there is no co-op money available to help pay for your marketing ideas? Most distributors are missing out on enormous opportunities. Manufacturers and wholesalers rely on you to get product to market. It’s in their best interest to work with you on creative ideas that help move more products through. Marketing Formulas can help you create programs in which marketing costs are shared between parties!
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