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- Every month give customers a chance to win a free lunch, compliments of your business. Everyone likes a chance to win things. An incentive like a $10 gift card for lunch at a local restaurant might be enough to influence a customer to order from you now rather than later, or choose your business instead of your competition. You could also consider other offers, like a Starbucks or gas card.
- Make it easy for clients and prospects to get in touch with you. Avoid automated answering systems if possible. Include your website and phone numbers on all of your marketing information. Make sure your “contact us” information is current and prominent on your website.
- Lumpy mail gets attention – it gets opened and gets a good response!
- Print on the flap of the envelope to increase exposure.
- Never run an ad without a headline. No one will read your ad if they don't have a powerful reason to read it... a good headline gives them a reason.
- Mail out $1 lottery scratch-off tickets- “Here’s your chance to win $50,000!” You’ll be remembered whether they win or not.
- Include a small promo item in your mailout, even a piece of candy.
- Send a cookie bouquet to that gate keeper that’s hard to get past, thanking her for her time and attention.
- Offer a free trial. 90% of those who accept will purchase.
- Have your clients provide written testimonials for you.
- The best days to perform email marketing are on Friday (#1) and Tuesday (#2).
- Provide an incentive for your clients to give you feedback.
- Focus on only 2 or 3 major selling points in your marketing materials. By having too many selling points, your audience will lose interest. Be the best at one thing and customers will remember you for it. In marketing, LESS is MORE.
- Have a “Private Sale” offer. For preferred customers, offer sale prices on regular or already-reduced items that only customers with a special invitation can purchase.
- Offer a free gift with the purchase of your product. This will get those sitting on the fence off the fence and buying!
- Free shipping is an offer that always motivates people to purchase. You can qualify that free offer for orders that are over a certain amount or placed by a certain deadline.
- Offer a buy one, get one free deal. These offers can have a variety of numbers and options.
- An early-bird discount offer is popular for seasonal products when you’re trying to get your customers to stock-up prior to the actual season or holiday.
- Another offer to bring customers to your place of business is discounts for specific reasons: inventory reduction, clearance, going out of business, moving, etc.
- Postdated billing offers allows customers to receive their product immediately with the promise their check or credit card won’t be charged until after a certain date.
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A successful marketing campaign takes effort, not cash!
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