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"Knowledge is Power"
By now you’ve begun to understand the importance of marketing in the Jan/San Industry, but to be able to really understand why it's important, you need to know a few statistics.
A June 2007 MFI phone survey conducted with 200 Jan/San Distributors yielded these interesting results:
22% of the distributors have a web site.
- Only 40% of those who do offer product sales via the site, and
- Only 2% track those purchases.
44% of the distributors send out some sort of offer, special promotion or
flyer.
- Only 35% do so on a regular basis.
- Only 10% of those have any type of tracking system in place.
71% of the distributors have some sort of showroom.
- Only 8% spend over an hour each week to dust, organize and prep their areas for sales.
63% of the distributors keep in touch with clients via e-mail on a scheduled
system.
- Only 53% have a contact management system in place for e-mails.
According to an online survey of
more than 100 Jan/San distributors regarding a variety of issues affecting their
businesses and the cleaning industry (source: Maintenance Supply Magazine, May 2007):
- More than 50% believe "pricing pressures" are their #1 business concern today.
- 48% are troubled by the growing influence and competition from national distributors competing in their cities and towns.
- 56% indicated business challenges in the future could best be overcome by concentrating on "niche" markets.
- 56% reported that providing "value added" services to end customers was one of the most effective ways for local distributors to compete against larger and national distributors.
- 44% believe Jan/San buying groups "will become increasingly important" for distributors as another way to meet the marketing challenges of the future.
Now see what your customers are saying
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