Ways to Build Profit in the Jan/San Industry

How often are you communicating with existing customers? When did you last call, write or e-mail them?
Do you know who your best customers are? What are you doing to enhance your relationship with them? Do you have a VIP club, or do they receive special offers, free samples or services?
Do you have an ongoing systematic approach to your sales process with compelling new offers?

When you started your business, how did you acquire new customers? What was the process?
Do you treat potential prospects and customers now the way you did then? What specifically did you say, and what offers were made to win new business?
More than likely your marketing budget was fairly limited then. How’s the balance now? Don’t try and re-invent what’s made you successful. Expand on the successes.

Do you have systems in place to successfully track the results of your advertising and marketing?
Are you testing at least one new marketing method a month?
If you’re not sure that your advertising/marketing is working- STOP IT!

If you sell based on price, then you’ll lose business based on price. If you sell on service, then customers expect more service- which eats into your profitability! The only way to avoid these issues is to bring something different to the table. Be unique.
Is the marketing message that you’re sending the same message that your sales force communicates? The closer your marketing message is to the wants and desires of your market, the higher your response rate will be.

When did you last make an irresistible offer to your existing customers, prospects or people who haven’t bought from you in awhile? Offer a double-your-money-back guarantee, to show how confident you are that they will love your product.
Lukewarm offers get lukewarm responses. If you want amazing responses, you need to create an amazing offer.

Do you know that you are charging the 'right' amount for your products and services?
Are you testing higher prices? Select a variety of products to make small increases on throughout the year ($2.29 a quart to $2.39). Small steps with a variety of products at different times throughout the year will have an amazing effect on the bottom line.

Do you receive compliments on your site? Do customers find your site easy to use, informative and helpful?
Are you giving customers what they want in a web site, quickly? The web is all about immediacy. The rapid posting of customer-driven content is crucial.
Let your customers rate you. You can’t improve what you don’t measure. It’s important to ask customers regularly what improvements can be made.
Do you respond to customer e-mails within one business day? Customers quickly identify those who they can do business with on the web.

A competitive advantage is defined as the benefit you offer that your competition doesn’t. Being in business since 1945 is not a benefit. Reliability is the benefit.
Can you clearly articulate the top three benefits of the product you’re selling?
Customers want to know, “What’s in it for me?” If you’ve helped them save time and money, become smarter and feel better- then you have provided a benefit!

Know your client’s likes, dislikes, their passions, pet peeves, etc. The sooner you understand how they do business, the sooner you’ll be writing orders.
Don’t be afraid to ask your customer what they like about your competition’s products. You know they’re there, they know they’re there… you’ll gain insight and information by asking!
Be prepared with samples and information that could be brought up on your sales calls.

If 80% of your sales come from 20% of your existing customers, then why are most sales and marketing campaigns designed for new customers?

Enter your name and e-mail address below
to start receiving our monthly newsletter.

NAME
EMAIL ADDRESS

Contact Marketing Formulas today!
(888) 224-9187 info@MarketingFormulasOnline.com